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5 UX Design Trends Every Web Designer Should Know

30.10.2017.

UX is about delivering greater user satisfaction and pleasure by making the software more usable, accessible and simple. As each year goes by, UX design becomes more and more sophisticated, with us seeing new tools, new frameworks, new technologies, and of course, new trends.

When it comes to user experience of a website, we always strive to improve it. It’s for this purpose that we don’t hesitate to test new UX trends as designers. Again, it’s for this reason that we keep a keen eye on some current UX trends and those that we should follow in the coming years. Below, we’ve hand-picked some of the top UX trends every designer should currently know about.

Age Responsive Design

We all know that a responsive site offers some great viewing and growing experience regardless of the device it is being used on. Soon, we are set to see sites adapting their content, layout and structure to a range of ages. Similar to the fact that a young child, teenager, and senior citizen don’t watch the same programs on the tv, they react differently to the same content online. It is for this reason that we can’t have a ‘one size fits all’ solution for website interfaces. Therefore, we should expect to see more adaptivity according to the user. For example, we should expect font sizes and spacing that naturally increase according to the poorer eyesight of the elderly, more vivid hues for younger users and sober shades for older people. Along with others, these changes are sure to make software more accessible and simpler for its users.

Microinteractions will be more important than ever

Microinteractions are the small bits of activity that majority of us don’t really think about. They are simple, hardly take any effort, and of course, brief. Overall, effective microinteractions follow this order:

Trigger- the visual signal that sets off the action
Rules- decides what happens when a user takes action, and how
Feedback- the user gets to choose what happens next
Loop and Modes- how long it is in play (should it stop or keep going)

In case you don’t know what a microinteraction is, they could be- tabs at the top, a button at the bottom which takes you to the starting of the page, and so on. These small details may seem minuscule, though they are certainly the difference between liking and loving a website. In a design, a designer should always concentrate on easy interactions, with details, feedback and notifications- though make sure you do it in a way that conveys information without overwhelming users.

Innovative Display of Content

You shouldn’t be surprised if you realise that a number of designers start teaming up with content marketing experts to showcase content in new ways. Visitors love reading blogs, but why not display the information in an innovative way. You can do so via graphs, tables, lists, buttons and so on. Whilst you won’t need to do this for everything you post, the human brand is able to process visual content somewhat easier at times. It’s predicted that designers will start to leverage this trend by integrating optimal CTA buttons, message interaction and length. After all, the visitor is the King; so, expect a rise in popularity of this trend.

Personalisation

We all love to be made to feel special, and so giving users what they want, before they ask for it, is what we mean by great personalisation. The most common examples of personalisation are relevant content, push notifications for special events, article recommendations, social media connections, products, etc. The only way to do these things is if you know your user well. To do so, you should conduct interviews, field studies and surveys so you can understand what your target audience prefers. By creating user segments, you can help yourself categorize who you are creating the design for, and what they are ultimately searching for. Additionally, you can ask for additional information at the sign-up stage, though this may annoy users a bit so you should keep the process short and sweet.

De-Linearity

Contrary to what you might think, a minimalist design might not mean more user-friendliness. In the last few years, we’ve seen a lot of simplification for apps and services: navigation menus were narrowed and interactions were compartmentalized. Consider the Uber App, we think of it as a perfect example of contained use:

1. Where do you want to be picked up
2. Get your ETA
3. Pay the driver
4. Rate the driver according to your experience

Even though these kinds of apps work well, we guarantee that future users will want a better all-round experience. The future is going to be about allowing users greater control and flexibility. This is where de-linearity comes in; we think it is going to be the trend of the future, and one that every designer should know about. Ultimately, users will have more navigational options, more decisions to take through every process, and different ways to complete each touch point.

With every site that someone visits, they automatically compare it to the last. Therefore, incorporating the tips above may make all the difference in getting visitors to fall in love with your site and engage more with your brand. If you fail to do this, you may watch your digital footfalls tumble and become non-existent.

If you are looking to create a site or roll out a redesign this year, be sure to contact the Gomie Design team today. With a team of professionals paired with competitive pricing, we will be sure to cater to your web design needs.

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