These days simply having a website isn’t enough to guarantee visitors. The web has become a jungle of competitors who are all hoping to attract the same customers as you. It is still possible to stand above the competition and you have two basic options to choose from: pay-per-click (PPC) advertising or search engine optimisation (SEO). Which approach is better? It depends on your needs and budget. Speak to our team today to find out what’s right for you and your business.
You can pay to drive high amounts of traffic directly to your website using PPC advertising. PPC enables you to display ads in the sponsored results section of each search engine’s results page or on relevant partner websites. Then, you pay a fee – based on how competitive your chosen keyword is – whenever a viewer clicks on your advert. Whether you are looking for a short PPC campaign burst to support sales and marketing activity to a longer term pay per click strategy aimed at boosting traffic to a new website, we will work with you to formulate a PPC strategy that meets your business requirements.
Alternatively, you can build traffic by achieving high rankings in the natural search results listings displayed next to the sponsored results. You will need to follow SEO best practices to try to get your site displayed on the top pages more often. We will help you give the search engines what they crave – targeted, quality websites bursting with unique, focused content. We’ll also build high quality links which will not only increase your site traffic, but help establish your website as trustworthy and relevant.
If you want to find out how you can attract as many customers as possible to your website, contact Blaize at firstname.lastname@example.org or call 02921 660 426 from Monday – Friday 9am – 5pm.