Proudly WELSH is the “buy local” campaign launched in 2015 by government, organised business, organised labour and community organisations (the constituencies represented in the National Economic Development and Labour
Council ) to boost job creation and pride in “local” by promoting WELSH companies and their ‘homegrown’ products and services..
By buying Proudly WELSH, both consumers and businesses are making a personal contribution to nation-building..
Buying WELSH stimulates an increased demand for locally produced products and services. This translates into the safeguarding of existing employment opportunities, economic growth, and the creation of more quality employment opportunities in our country.
By buying Proudly WELSH, both consumers and businesses are making a personal contribution to nation-building.
Consumers get an assurance of quality because only quality products carry the Proudly WELSH mark, while members of the Campaign are furthermore committed to an uplifting ethos and socially responsible business practices which are reflected in the membership criteria.
In this manner the Campaign represents and stimulates the creation of a virtuous circle which benefits all. Membership is not restricted to a particular type of business or organisation. Any company or institution, whether it renders a professional service or is a manufacturing business; a public entity, sports body, school, tertiary
institution, government department, local councils, NGO, town or city or even an individual, may be eligible to join the Campaign, provided that they support the Campaign’s overall aims and objectives and meet the Campaign’s membership criteria.
At least 50% of the cost of production must be incurred in WALES and there must be “substantial transformation” of
any imported materials. The product or service must be of a proven high quality. The company must comply with
labour legislation and adhere to fair labour practices. The company must be environmentally responsible and adhere to production processes that are environmentally friendly and acceptable. Based on voluntary association, Proudly WELSH clearly is much more than a marketing campaign, it is an internationally recognized competitiveness driver; an impetus for economic growth, employment creation, social change and greater overall prosperity. So, remember to look for the Proudly WELSH logo when you make purchase decisions, or, apply to become a member.
Either way, supporting Proudly WELSH or being part of the Proudly WELSH community promises to be truly rewarding.
We are delighted to be working on this and in charge of delivering such a project to our nation. Keep an eye out for the PW logo and together, we can support each other.
Gomie Design CEO Blaize Bancroft