PPC stands for pay-per-click, a form of online advertising.
You can drive massive amounts of traffic directly to your website using PPC advertising. PPC allows you to show ads on the search engine results page or sponsored results section of related partner websites.
Google ads consists of:
- Paid search
- Display advertising
- Google shopping ads
- Re-marketing ads
- YouTube advertising
Each of these are operated on a pay-per-click model which is where you only pay when someone clicks on your ad.
Depending on your business we’ll create a PPC strategy to show your ads to the right audience in the right places. For example, if you run a retail or e-commerce store then Google shopping ads can be a great way to get your products in front of the right customers.
If you want fast and effective results from a marketing campaign then PPC could be the best solution for your business. Google ads help you reach new customers in your target market.
The price you pay per click is based on the competitively of the keyword(s) you’re targeting. The beauty of PPC is that even a small budget can yield results. With Google ads, the higher the budget usually gives you the competitive edge in appearing in the top ad spots on page 1. However even with a smaller budget a carefully thought out strategy can improve ROI.
It all depends on your business goals. You tell us what you’d like to achieve as a business through your paid ads and we’ll create a PPC strategy that has the best chance of achieving them. Depending on competitively, the cost of PPC can vary, we’ll be able to show you a clear roadmap of what’s achievable with your budget.