These days, exchanging business cards whilst networking is still a given. Everything we do in business today is digital- sending emails, signing contracts and even attending meetings. Though it seems that the business card is one thing that digital won’t fully replace anytime soon.
Here are five reasons why the old school business card is still important— and why you should have a pocket full of them at all times.
They are the most effective digital marketing tool
Email marketing, search engine optimization and paid media each do a great job of attracting leads and prospects, though it’s always a good idea to sometimes refer to tradition with an in-person meeting sealed with a handshake along with a business card swap.
You can meet a potential contact any time, whether it be at trade shows, conferences, happy hour, or even at the airport. It is for this reason that you should have your business cards with you at all times, ensuring that you don’t miss an opportunity. Keep some in your pockets, money clip, wallet or laptop bag, just in case you encounter any business prospects on your travels.
A business card is the first impression of your brand
When you meet someone that could potentially be a great client, don’t you want him/her to leave the conversation with a great first impression? A great and memorable business card will do the trick here, it’s a lot more than just a way to pass on your email address and phone number.
Investing in good quality business cards is also something to think about here. You don’t want your brand to be associated with the word ‘cheap’. Think about it, a retail store trying to make a great first impression wouldn’t create a shopfront sign with a piece of cardboard and a felt-tip. We at Gomie Design have the very same thoughts when it comes to business cards.
Creative business cards get shares- continuing to market for you
A business card is a physical object that will ensure that your brand is remembered. If you meet a prospect and exchange email addresses and phone numbers, you each walk away with just another contact on your mobile phone. Though, if you hand over a create business card which makes a great first impression they are likely to show it to other people. This is ultimately putting you and your brand in front of additional prospects.
Business cards are personal
Networking is about making genuine business connections. Even though sending contact information via text or an email can be convenient, they can seem rather impersonal to the business that’s receiving them. According to the researched published on DX Print Group about business card interactions, engaging in eye contact and having an actual conversation is how real relationships begin. You can easily transfer the information from a business card to your mobile device following a conversation.
Business cards convey preparation/organisation
Have you ever had someone write his or her contact information on a cocktail napkin and hand it to you? How about someone had their phone with them but then their battery died? It isn’t the most professional approach, is it? Picture this; you meet two potential prospects and one is scrambling to find a pen and paper and the other simply pulls out a business card, who are you going to do business with? Showing that you are prepared is a great indicator of how you are in your work.
Do you want to make a great first impression and have your brand remembered? Fear not. We at Gomie Design can sort you out with some informative yet attractive business cards. Simply contact us today for more information.