Facebook announced new features this week for its mobile gaming offer, which Google is successfully competing with and likes to do. Building on its instant games product, Facebook is fast becoming a fully integrated platform; One that players are starting to take more seriously than ever before.
So what are the instant games? Instant Games is a tool that allows its users to play HTML5 games in Facebook Messenger as well as their news feed. For an optimal match, players do not need to download anything and divert to another site.
Already poised for its sleek development, Facebook has now taken it a step further, launching a live-streaming feature last Friday. Now, people who use social platforms can share their gaming experience with friends on their profiles using Facebook games. Next to Facebook is the video chat feature that will allow users to video chat their friends during the game. With great emphasis on building a digital community, Facebook promises that this is just the beginning of instant games.
But why new thing?
Facebook was once a website when it sought to chat online and connect with friends over the past decade. By making the world of social networking a competitive place, Facebook is trying its best to stay on top of the competition with Twitter, LinkedIn, Apple, and many others. From games and messaging to job hunting and reviews, consumers can now use Facebook for anything.
So what does Facebook offer that others cannot? According to Business Insider, fine; very. Commenting on these new features; They are writing:
“Additional features will make instant games more addictive and keep users on Facebook longer. New features encourage users to share with friends in a fun and interactive ways while playing the game. And the Facebook feature Integrating, such as Facebook Live, into Messenger will only strengthen the Facebook ecosystem. “
Another obvious point is that Apple and Google do not boast of agnostic platform solutions that allow users to play games immediately, that is, if players want to play, they have to engage with social giants that are Facebook.
Here at Gomie Design, we expect more and more brands to start exploring the benefits of Gamification by jumping on the bandage for mobile gaming to help bring their products and services to market online.